ProBikeKit was founded in the early 1990s by a small team of passionate and committed road cyclists, and the business has since then developed into a global brand.

We have built on the solid foundations of our business where our passion for road cycling matches our relentless commitment to providing customers with a first-class service for the best road, mountain bike, and cyclo-cross cycling kit available at the most affordable prices.

We are now part of THG Holdings plc (THG), a globally renowned end-to-end tech platform specializing in taking brands direct to consumers across the globe. Using its proprietary technology and infrastructure, THG Ingenuity, Group enables brands to grow at scale while driving unrivaled value and continuous performance.